Digital Marketing for Mobile Enhancement Retailers
In my business, I talk to business people on a regular basis. A common complaint is that their current online marketing is not producing the results that they believe it should. I often hear statements like “I spend $500/month on Facebook ads” and “My Adwords budget is $750 month” — but they are not seeing… [Read More]
Small business is the backbone of the American entrepreneurial spirit. Starting with nothing and creating something successful is a very rewarding experience. Nurturing it and making it your own is what sets small business apart from corporate America. Years ago, it was easy to get the word out about your business. TV, radio, newspaper, the… [Read More]
At 1sixty8 media, we know your time is valuable, so we appreciate you taking the time to look over these photography tips and watch these videos. We can promise that the time you spend on this one subject will reap financial benefits for years to come. Whether you want to use photos for your shop’s… [Read More]
It’s no secret that I love to work in my yard. Landscaping and gardening are two things that allow me to relax and, because I don’t need to concentrate on what I’m doing, I’m able to think about other things. Today was mulch day: 9 yards of it dumped in my driveway, to be spread… [Read More]
(Note: 1sixty8 media owner Mitch Schaffer has owned Mobile Edge, a very successful mobile electronics retail store, since 1994. This store has routinely been named one of the top retailers of its kind in the nation and in 2010 was named the #1 shop in the entire US. It is important to point out that Mobile… [Read More]
Full disclosure: Yelp competes for the same marketing dollars that 1sixty8 media does. I know that many small businesses cannot afford to pay for Yelp and also employ my services. This is not a “Yelp scam” or conspiracy post. I’m not going to debate their business practices. I wrote this to present a logical option to… [Read More]
It takes a long time and a lot of effort to build a good reputation. This is true in the “real” world and in the virtual world as well. It is imperative that you carefully guard your company’s online reputation. Remember, a good business reputation will translate into higher sales and new customers. A bad… [Read More]
Most companies spend a lot of time, money and effort on trying to build positive awareness about their brands. Just as in the physical world, online reputation plays a crucial role in the success of a business. Your business may not have an online presence, but it will definitely have an online reputation. Business owners have… [Read More]
When establishing priorities in our business, we often go with what we know and what seems right. Traditional advertising like yellow pages, newspaper, TV and billboards “seem” like the right thing to do. However, the world has changed. Consumers are going online to research purchases and choose who to do business with. All local businesses,… [Read More]
