Digital Marketing for Mobile Enhancement Retailers
It’s no secret that I love to work in my yard. Landscaping and gardening are two things that allow me to relax and, because I don’t need to concentrate on what I’m doing, I’m able to think about other things. Today was mulch day: 9 yards of it dumped in my driveway, to be spread… [Read More]
(Note: 1sixty8 media owner Mitch Schaffer has owned Mobile Edge, a very successful mobile electronics retail store, since 1994. This store has routinely been named one of the top retailers of its kind in the nation and in 2010 was named the #1 shop in the entire US. It is important to point out that Mobile… [Read More]
Full disclosure: Yelp competes for the same marketing dollars that 1sixty8 media does. I know that many small businesses cannot afford to pay for Yelp and also employ my services. This is not a “Yelp scam” or conspiracy post. I’m not going to debate their business practices. I wrote this to present a logical option to… [Read More]
It takes a long time and a lot of effort to build a good reputation. This is true in the “real” world and in the virtual world as well. It is imperative that you carefully guard your company’s online reputation. Remember, a good business reputation will translate into higher sales and new customers. A bad… [Read More]
Most companies spend a lot of time, money and effort on trying to build positive awareness about their brands. Just as in the physical world, online reputation plays a crucial role in the success of a business. Your business may not have an online presence, but it will definitely have an online reputation. Business owners have… [Read More]
When establishing priorities in our business, we often go with what we know and what seems right. Traditional advertising like yellow pages, newspaper, TV and billboards “seem” like the right thing to do. However, the world has changed. Consumers are going online to research purchases and choose who to do business with. All local businesses,… [Read More]
My clients know my story. I’ve owned a mobile electronics retail store for about 20 years. Mobile Edge is good at what it does. Really good. We have been voted one of the best in the nation for 6 years in a row and in 2010, we were the #1 shop of our kind in… [Read More]
I’ve owned local retail businesses since June 6, 1994. I’ve dealt with every type of advertising sales rep you can imagine. TV, radio, newspaper, magazine, place mat, book cover and of course Yellow Pages ad reps all have courted me for my advertising dollar. Yellow Pages: Holy grail of local advertising ……in 1994 Earlier in… [Read More]
I ran out of gas today while cutting the grass. The timing was good. It was lunchtime. I grabbed my wallet and the gasoline containers and hopped into my pickup truck. After filling up with gas, I went to the local deli down the street. They have the best turkey sandwiches! When it came… [Read More]
