1sixty8 media

Digital Marketing for Mobile Enhancement Retailers

  • About
    • Message From Mitch
    • Our Vision
    • Our Mission
    • Some History
    • Who is 1sixty8 media?
    • What’s With the Name?
    • Our Team
    • Join Our Team
      • WordPress Developer
  • Services
    • Content Creation
    • Website Development
    • Graphic Design Services
    • Managed Hosting
    • Other Services
  • Portfolio
  • Articles
  • ProDemand
    • ProDemand FAQ
  • Evalu8
  • Contact Us
  • BestCarAudio
  • Clients

August 2, 2017 By Mark Miller Leave a Comment

Ways to Make Your Content Submissions Easier and More Effective

Content SubmissionsAs small business owners ourselves, the leadership team at 1sixty8 media understands how a day can get away from you. We also understand that having a to-do list and deadlines can sometimes be overwhelming. For these reasons, we decided to take ideas pooled from many of our clients, as well as our team, to give you ideas for making your content submissions easier and more effective.

Don’t Rush the Submissions

First and foremost, don’t rush the submission forms. Our team uses the information you send us to create unique, custom content geared specifically to the needs and services of your store. You don’t have to write a book, and what you write doesn’t have to be grammatically correct. Focus on bullet points and pertinent information that would be helpful to tell the story you want to be conveyed to the reader.

Give Us Accurate Part Numbers

While 1sixty8 is a firm believer in branding your business, the reality is that people search for particular items online. If someone searches for an XYZ-123 and you give us a part number of XVA-123, your info won’t be found in a search. For that reason, give us accurate part numbers.

Be Sure to Add Pertinent Information to the Notes

When making your submission, be sure to mention any particular aspect of an install to be highlighted, or let us to know what items are your “go-to.” That way, we can include these important details when we are writing a topical article.

You Can Always Ask for an Interview

Mini builds give you the option for a phone interview for $25 and a full build has one included in the price, but did you know that you can do an interview for any piece of content? If you submit a product spotlight or an article and would like an interview, just note it on your submission and we will be glad to do that for you. An interview runs $25. If you have us produce content for you and want to make completely sure that our writer understands your goals, an interview may be a great idea.

Give Us Good Pictures

If you want to do a quick post, mini build, or full build and the pictures aren’t very good, scrap it. Bad pictures cast your company in a bad light, so let us know and we can move to another idea for that month. Some of our clients have asked the customer to come back in so they could get more or better images. It might even be worthwhile to consider offering the client a gift card to a restaurant as a thank you for bringing the vehicle back to more photos.

You also can go to our post with tips for taking better photos.

Work Ahead of the Cycle

One of the biggest pain points I hear when talking to a client is frustration in coming up with good content for quick posts and both types of builds. I can’t stress enough the importance of building a library of pictures that you can access for future work. When I am working on content for Westminster Speed & Sound, on any given day, I have 20–30 vehicles that could be mini build/full builds and 15–20 vehicles that are good for quick posts. All I have to do is budget the time to write them up, since the pictures are ready and waiting for me.

My company is always harvesting pictures. It has become a way of life because we know how important they are to the success of our company.

Create a Climate in Your Company for Getting Great Pictures

Let’s be honest: Some people take great pictures, some take lousy pictures and some take average pictures. We have found that an average picture-taker can be improved but someone who takes lousy pictures is probably a lost cause. If that is you, find a different person and assign them with getting images for you. Many successful clients assign taking photos to the installer, and some task a particular person with the job and then have the owner or manager be the backup on that person’s time off.

I have also found that small gifts or rewards can be all the difference in getting better images shot. Other clients have had to lay down the law to get good images taken since the employees didn’t understand their importance. At the end of the day, you are in charge, so do whatever has to be done to make it happen.

Consider Doing Extra Articles Even When You’re Busy

If a month comes along where you are unusually busy and are finding it harder to submit content, simply start a Basecamp discussion with your project manager. Chances are they can give you topical article ideas so you can simply fill out an article submission and check the box, “I authorize 1sixty8 to write the content without any information from me.” Many times, we know the topic and your store so well that we can handle all of it for you.

Don’t Wait till the Last Minute

Right after your content meeting, you will get a Basecamp review outlining the content we will produce for you over the next two to three months. If you have a little time, why not knock out a few of them right now? That will get you ahead of the curve. I also suggest submitting one or two pieces of content every other day over a couple of weeks, instead of trying to do them all at once. That might lighten your load.

In the end, know that the whole team at 1sixty8 has your back. We are here to help you grow your online presence and build your brand. If you need something, just ask – we have you covered.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Related

Filed Under: Articles, Content Marketing Tagged With: Content Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

ProDemand Tool

Are You a YouTube Technician or a Mobile Enhancement Professional?

When it comes to providing your clients with reliable and professional upgrades, mobile enhancement professionals agree that a tool like ProDemand from Mitchell1 is indispensable. It’s no secret that … [Read More...]

Speed of Sound Technologies

Speed of Sound Delivers Quality with ProDemand

For the staff at Speed of Sound Technologies in Milford, Connecticut, having access to information about high-end vehicles helps them save time and deliver value to their clients. The shop specializes … [Read More...]

Justify ProDemand

Justifying the Investment in ProDemand Is as Easy as 3, 2, 1

A question that we know goes through the minds of potential Mitchell1 ProDemand subscribers is how the benefits justify the cost. We’ve heard time and again that having direct and reliable access to … [Read More...]

Sound Wave Customs

Sound Wave Customs Saves Time Diagnosing Factory Audio Systems

While most of us in the mobile enhancement industry think of ProDemand as a source for information about wiring for audio system upgrades, the team at Sound Wave Customs in Virginia Beach finds it … [Read More...]

Firstech Technicians Suggest Having the Best Tools

When it comes to having the best tools, no reputable mobile enhancement installer would turn away the chance to buy one of the last sets of Snap-On E710BCG Electronic Service Pliers. While hand tools … [Read More...]

Mitchell Schaffer successfully completed the Yoast SEO for WP Training course!
  • Our Mission
  • Our Vision
  • Testimonials
  • What’s With the Name?
  • BestCarAudio.com
  • ProDemand
  • Facebook
  • Twitter
  • Google+
  • LinkedIn

Copyright © 2021 - Privacy Policy - 1sixty8 media, 52B Blakeslee Blvd. Dr. E, Lehighton, PA 18235 · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.