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Content Marketing

October 24, 2023 By Mitch Schaffer Leave a Comment

24th Oct 2023Why Every Penny Spent on Proofreading Boosts Your Digital Brand

Categories: Articles, Content Marketing, General BusinessTags: Best Practices, Content, Content Marketing, Editing, Proofreading

Why Every Penny Spent on Proofreading Boosts Your Digital Brand

In today’s digital age, the significance of a strong online presence cannot be stressed enough. Whether you run an e-commerce platform, a blog or a simple informational website, the quality of your content sets the tone for your brand’s image. One crucial element that many small business owners might overlook is the art and science… [Read More]

September 25, 2017 By Mitch Schaffer Leave a Comment

25th Sep 2017Marketing Your Business Online: Don’t Build Your House on Rented Land

Categories: Articles, Content MarketingTags: Content Marketing

Marketing Your Business Online: Don’t Build Your House on Rented Land

Recently, I was interviewing a potential new team member when I asked what their philosophy was concerning content marketing vs other forms of online marketing tools and platforms (Yelp, AdWords, Facebook, etc.)  Their answer was simple: “Don’t build your house on rented land.” They had just summed up in seven words everything that 1sixty8 media stands… [Read More]

August 2, 2017 By Mark Miller Leave a Comment

2nd Aug 2017Ways to Make Your Content Submissions Easier and More Effective

Categories: Articles, Content MarketingTags: Content Marketing

Ways to Make Your Content Submissions Easier and More Effective

As small business owners ourselves, the leadership team at 1sixty8 media understands how a day can get away from you. We also understand that having a to-do list and deadlines can sometimes be overwhelming. For these reasons, we decided to take ideas pooled from many of our clients, as well as our team, to give… [Read More]

May 24, 2015 By Mitch Schaffer Leave a Comment

24th May 2015Content Marketing: Asset or Expense?

Categories: Articles, Content MarketingTags: Content Marketing

Content Marketing: Asset or Expense?

It’s no secret that I love to work in my yard. Landscaping and gardening are two things that allow me to relax and, because I don’t need to concentrate on what I’m doing, I’m able to think about other things. Today was mulch day: 9 yards of it dumped in my driveway, to be spread… [Read More]

March 14, 2014 By Mitch Schaffer Leave a Comment

14th Mar 2014A Compelling Alternative (or Two) to Yelp’s Monthly Plans

Categories: Articles, Content MarketingTags: Content Marketing, Web Development, Yelp

A Compelling Alternative (or Two) to Yelp’s Monthly Plans

Full disclosure: Yelp competes for the same marketing dollars that 1sixty8 media does. I know that many small businesses cannot afford to pay for Yelp and also employ my services. This is not a “Yelp scam” or conspiracy post. I’m not going to debate their business practices. I wrote this to present a logical option to… [Read More]

February 14, 2014 By Mitch Schaffer Leave a Comment

14th Feb 2014My Story – Remote Starters, Websites, and Coming Full Circle

Categories: Articles, Content Marketing, Website DevelopmentTags: Business, Content Marketing, Web Development

My Story – Remote Starters, Websites, and Coming Full Circle

My clients know my story. I’ve owned a mobile electronics retail store for about 20 years. Mobile Edge is good at what it does. Really good. We have been voted one of the best in the nation for 6 years in a row and in 2010, we were the #1 shop of our kind in… [Read More]

July 10, 2013 By Mitch Schaffer Leave a Comment

10th Jul 20135 Reasons Every Small Business Needs a Great Website

Categories: Articles, Website DevelopmentTags: Content Marketing, SEO, Small Business, Web Development

5 Reasons Every Small Business Needs a Great Website

I started 1sixty8 media because I realized that many small businesses did not have quality websites (or any online presence for that matter). From my experience, I understand exactly how important this is in today’s market. Whether you are an orchard that seasonally sells fruits and vegetables, a restaurant in a tourist town or a… [Read More]

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