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Real World

March 2, 2024 By Mitch Schaffer Leave a Comment

2nd Mar 2024Minimize Time Under Tension to Transform Business Challenges into Strengths

Categories: Articles, General Business, Real WorldTags: Best Practices, Customer Experience, Customer Service

Minimize Time Under Tension to Transform Business Challenges into Strengths

In the fitness realm, “time under tension” is a principle where muscles grow stronger the longer they’re put to work. It’s a concept that’s beneficial there but not quite as welcome in the business world. Here’s a brief, true story that brings this to life and offers valuable lessons for any business owner. A Decision… [Read More]

February 25, 2024 By Mitch Schaffer Leave a Comment

25th Feb 2024Signs, Signs, Everywhere Signs: Store Signs Do More Harm Than Good

Categories: Articles, General Business, Real WorldTags: Best Practices, Retail, Signs

Signs, Signs, Everywhere Signs: Store Signs Do More Harm Than Good

The Colorado Rockies—a place where the air is so fresh, it could sell in bottles, and the views are so stunning, they make your average postcard look like a doodle. I found myself in an upscale ski town that attracts everyone from the humble digital marketer to Olympic skiers who gracefully glide down the slopes,… [Read More]

January 16, 2024 By Mitch Schaffer Leave a Comment

16th Jan 2024Rising Above the Rest: Thrive in a Market Plagued by Poor Customer Service

Categories: Articles, Business Banter, General Business, Real WorldTags: Best Practices, Customer Service

Rising Above the Rest: Thrive in a Market Plagued by Poor Customer Service

In recent years, a noticeable shift has occurred in the retail landscape. Customer service, once the cornerstone of the shopping experience, appears to have dwindled to a state of mediocrity or, in some cases, outright neglect. This decline is not just a perception but a reality felt across various industries. With the rise of online… [Read More]

December 27, 2023 By Mitch Schaffer Leave a Comment

27th Dec 2023Beyond Resolutions: Entrepreneurial Success in the New Year

Categories: Articles, Business Banter, General Business, Real WorldTags: New Year's Resolutions

Beyond Resolutions: Entrepreneurial Success in the New Year

New Year’s Resolutions – that annual tradition where we promise to make significant changes, often finding our determination fizzling out by February. As an entrepreneur, I’ve been through this tantalizing yet unproductive ritual. However, I’ve come to understand that it’s not about fleeting resolutions; it’s about establishing a clear vision, meticulous planning, and unwavering willpower…. [Read More]

December 18, 2023 By Mitch Schaffer Leave a Comment

18th Dec 2023Embracing the 80/20 Rule in Small Business: Focusing on Your Best Customers

Categories: Articles, Business Banter, General Business, Real WorldTags: 80/20 Rule, Best Practices, Evangelists

Embracing the 80/20 Rule in Small Business: Focusing on Your Best Customers

  As a small business owner, you’re always looking for ways to improve efficiency and customer satisfaction. One effective strategy is the 80/20 rule, also known as the Pareto Principle. This rule suggests that 80% of your consequences come from 20% of your causes.  Adding a slight spin on this we can comfortably state that… [Read More]

December 5, 2023 By Mitch Schaffer Leave a Comment

5th Dec 2023Rethinking Credit Card Surcharges: A Smarter Approach to Pricing

Categories: Real World, Articles, Business Banter, General BusinessTags: credit card, surcharge

Rethinking Credit Card Surcharges: A Smarter Approach to Pricing

In the world of business, every decision a company makes can significantly impact its relationship with customers. One such critical decision is how to manage the extra costs associated with credit card transactions. A more strategic approach is to slightly increase overall prices or offer cash discounts. Let’s explore why this is a better strategy… [Read More]

November 22, 2023 By Mitch Schaffer Leave a Comment

22nd Nov 2023Why Owning and Controlling Your Business Domain Name is Key

Categories: Articles, General Business, Real WorldTags: Best Practices, Domain Name

Why Owning and Controlling Your Business Domain Name is Key

Hello, fellow small-business owners! Let’s chat about something that might not be the first thing on your mind, but it’s very important – your business’s domain name. I know you’ve got a lot on your plate, but trust me, understanding the value of your domain name is worth your time. Why Your Domain Name Is… [Read More]

October 14, 2020 By Staff Leave a Comment

14th Oct 2020Speed of Sound Delivers Quality with ProDemand

Categories: Articles, Mitchell 1, Real WorldTags: Mitchell1, ProDemand

Speed of Sound Delivers Quality with ProDemand

For the staff at Speed of Sound Technologies in Milford, Connecticut, having access to information about high-end vehicles helps them save time and deliver value to their clients. The shop specializes in audio upgrades and has an extensive clientele with expensive vehicles. Ensuring that these premium vehicles are treated with the utmost care is crucial… [Read More]

August 21, 2019 By Mitch Schaffer Leave a Comment

21st Aug 2019Sound Wave Customs Saves Time Diagnosing Factory Audio Systems

Categories: Articles, Mitchell 1, Real WorldTags: ProDemand, Sound Wave Customs

Sound Wave Customs Saves Time Diagnosing Factory Audio Systems

While most of us in the mobile enhancement industry think of ProDemand as a source for information about wiring for audio system upgrades, the team at Sound Wave Customs in Virginia Beach finds it extremely beneficial in servicing factory-installed components. With OEM infotainment systems gaining features and complexity over the last decade, keeping those systems… [Read More]

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