The most basic of the 1sixty8 media content offerings is the Quick Post. The Quick Post is, as its name implies, a quick post. It contains a maximum of 300 words. Five photos are submitted, of which three to five of them are used. Unlike the rest of our products, Quick Posts provide the option for the client to write the content. To help with the writing process we came up with a few tips that might be of use.
Quick Post Preparation
Start by making sure you have the important data related to the Quick Post. Things you might want to include would be:
- Information about the client (a repeat client?)
- What kind of vehicle the client had
- What work was done to the vehicle
- Specific equipment installed
Also of importance would be if there were any unique qualities to the installation, for instance, higher grade window film, a speaker installation with sound deadening material added, subwoofer enclosure with accent pieces, etc. Once you have that information together you can move on to the next step, building the structure.
Quick Post Structure
With your data compiled, formulate a structure for the post. This is the structure a typical Quick Post follows:
In the opening sentence you might want to be referencing the client, the vehicle type, and what work was performed. Next, you could talk about how the client heard about you, or anything special about the vehicle. This allows the reader know right away what the post will be about, and if they don’t read any further, at least they know the basics of what was done.
The second paragraph will contain more details about the work. Here you could list the specific equipment that was installed. This is also where you would include any unique qualities about the installation that you determined in the preparation phase.
The final paragraph is the wrap-up. Generally it would be something similar to:
Here at (shop name) we are experts at (vehicle or service). If you drive a (type of vehicle in the post) and would like to learn more about (service provided) call or contact us today!
Reinforce that the client needs to use your shop, because you are the best, and them give them a call to action.
Don’t Over-Think It!
Try not to over-think the Quick Post. Do not be afraid to use the same structure for each one. It might seem repetitive, but that is ok. Readers will typically come to your site and read a Quick Post related to their vehicle and then move on to your foundational pages or articles.