1sixty8 media is happy to announce CoOp3.0, a revolutionary new program that leverages their growing client base of top retailers to help vendors put their products in front of interested consumers. At the same time, CoOp3.0 assists retailers with their online marketing. This program will change the way vendors promote their products online.
How CoOp3.0 Works
The professional copywriters and editors at 1sixty8 will create effective Product Spotlight posts focused on a single SKU from a participating vendor. These posts will be featured on www.BestCarAudio.com, a consumer-facing website owned and run by 1sixty8 media. The posts will then be pushed out to the websites of all 1sixty8 media clients who participate in their Resource Library product and additionally carry the Vendor’s brand.
This will be done using best practices that prevent a “duplicate content penalty” from Google and other search engines. All posts will contain a link back to the vendor’s website which will help to enhance and improve their SEO efforts. Retailers will be able to share these posts on social media, further enhancing the effectiveness and exposure to both clients and vendors. Participating vendors also receive a banner ad on www.BestCarAudio.com.
A Win for Everyone
“This is a Win/Win/Win situation for everyone involved,” states 1sixty8 media owner, Mitch Schaffer. “Our clients win because they will get free content pushed to their sites which will drive more business to their storefronts. Participating vendors win because they get an extremely cost effective way to get their products in front of interested consumers while showing support for forward thinking retailers who actively use the web to promote their storefronts. 1sixty8 media wins by providing a unique platform that makes us even more valuable to our clients and attractive to industry vendors.”
AudioControl Becomes First CoOp3.0 Vendor
The first vendor to officially come on board with CoOp3.0 is AudioControl. “At AudioControl, we are committed to our dealers,” said Chris Bennett, National Sales Manager for AudioControl. “CoOp3.0 allows us to support the marketing efforts of participating retailers and promote AudioControl to consumers at the same time. Brilliant!”
About 1sixty8 media
1sixty8 media is the online content marketing agency for the mobile enhancement industry. Founded by a former Mobile Electronics Retailer of the Year and made up of many household names in 12 volt, 1sixty8 media provides quality website solutions and ongoing content marketing through processes that make it easy for retailers to maintain a relevant and appealing online presence.
Any retailers or vendors interested in learning more about Resource Library or CoOp3.0 should contact Mitch Schaffer at mitch@1sixty8.com or 570-656-6900.
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