Digital Marketing for Mobile Enhancement Retailers
When I launched my retail store back in 1994, my approach to pricing was flexible, often involving negotiations and haggling with customers. During slow weeks, I would even offer significant discounts just to cover expenses. This strategy continued until a mentor enlightened me with a powerful metaphor: selling at a discount is like eating soup… [Read More]
In early 2018, Google revised its policies around acceptable practices for businesses that cultivate reviews on the Google Maps and Google My Business platforms. Specifically, Google now prohibits review gating. The new policies include this directive on review gating: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” What is Review… [Read More]
It takes a long time and a lot of effort to build a good reputation. This is true in the “real” world and in the virtual world as well. It is imperative that you carefully guard your company’s online reputation. Remember, a good business reputation will translate into higher sales and new customers. A bad… [Read More]
Most companies spend a lot of time, money and effort on trying to build positive awareness about their brands. Just as in the physical world, online reputation plays a crucial role in the success of a business. Your business may not have an online presence, but it will definitely have an online reputation. Business owners have… [Read More]
