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Articles

December 27, 2023 By Mitch Schaffer Leave a Comment

27th Dec 2023Beyond Resolutions: Entrepreneurial Success in the New Year

Categories: Articles, Business Banter, General Business, Real WorldTags: New Year's Resolutions

Beyond Resolutions: Entrepreneurial Success in the New Year

New Year’s Resolutions – that annual tradition where we promise to make significant changes, often finding our determination fizzling out by February. As an entrepreneur, I’ve been through this tantalizing yet unproductive ritual. However, I’ve come to understand that it’s not about fleeting resolutions; it’s about establishing a clear vision, meticulous planning, and unwavering willpower…. [Read More]

December 18, 2023 By Mitch Schaffer Leave a Comment

18th Dec 2023Embracing the 80/20 Rule in Small Business: Focusing on Your Best Customers

Categories: Articles, Business Banter, General Business, Real WorldTags: 80/20 Rule, Best Practices, Evangelists

Embracing the 80/20 Rule in Small Business: Focusing on Your Best Customers

  As a small business owner, you’re always looking for ways to improve efficiency and customer satisfaction. One effective strategy is the 80/20 rule, also known as the Pareto Principle. This rule suggests that 80% of your consequences come from 20% of your causes.  Adding a slight spin on this we can comfortably state that… [Read More]

December 10, 2023 By Mitch Schaffer Leave a Comment

10th Dec 2023Direct Payment to Social Media Platforms: A Smart Financial Move for Small Businesses

Categories: Articles, General Business, Social Media ManagementTags: Best Practices, Social Media Management

Direct Payment to Social Media Platforms: A Smart Financial Move for Small Businesses

In the dynamic world of digital marketing, the numerous decisions that small local businesses face include financial management of social media promotional campaigns. Employing a social media management company for its expertise is wise, but it’s vital to differentiate between paying for management services and promotional spending. Keeping these two expenses completely separate is critical… [Read More]

December 5, 2023 By Mitch Schaffer Leave a Comment

5th Dec 2023Rethinking Credit Card Surcharges: A Smarter Approach to Pricing

Categories: Real World, Articles, Business Banter, General BusinessTags: credit card, surcharge

Rethinking Credit Card Surcharges: A Smarter Approach to Pricing

In the world of business, every decision a company makes can significantly impact its relationship with customers. One such critical decision is how to manage the extra costs associated with credit card transactions. A more strategic approach is to slightly increase overall prices or offer cash discounts. Let’s explore why this is a better strategy… [Read More]

November 30, 2023 By Mitch Schaffer Leave a Comment

30th Nov 2023Don’t Get Too Hung Up on Analytics: The Trend is Your Friend

Categories: Articles, General BusinessTags: Analytics, Best Practices, Trend

Don’t Get Too Hung Up on Analytics: The Trend is Your Friend

In today’s data-driven world, businesses are constantly bombarded with metrics and analytics. From website traffic and conversion rates to social media engagement and customer feedback, there’s no shortage of data to analyze and optimize. While it’s important to use data to inform business decisions, it’s also easy to get lost in the weeds of data… [Read More]

November 22, 2023 By Mitch Schaffer Leave a Comment

22nd Nov 2023Why Owning and Controlling Your Business Domain Name is Key

Categories: Articles, General Business, Real WorldTags: Best Practices, Domain Name

Why Owning and Controlling Your Business Domain Name is Key

Hello, fellow small-business owners! Let’s chat about something that might not be the first thing on your mind, but it’s very important – your business’s domain name. I know you’ve got a lot on your plate, but trust me, understanding the value of your domain name is worth your time. Why Your Domain Name Is… [Read More]

November 17, 2023 By Mitch Schaffer Leave a Comment

17th Nov 2023The Importance of a Website for Small Local Businesses

Categories: Articles, General Business, Website DevelopmentTags: Best Practices, Web Development

The Importance of a Website for Small Local Businesses

In today’s fast-paced digital world, having a website for your small local business isn’t a luxury; it’s a necessary tool that can significantly impact your success. If you’re a business owner who’s still on the fence about setting up a website, let’s explore why it’s crucial in the current market landscape. It’s Your Online Business… [Read More]

October 30, 2023 By Mitch Schaffer Leave a Comment

30th Oct 2023Why Every Small Business Owner Should Ditch Generic Email Addresses for Custom Domains

Categories: Articles, General BusinessTags: Best Practices, Branding, email

Why Every Small Business Owner Should Ditch Generic Email Addresses for Custom Domains

In today’s fast-paced digital world, first impressions matter more than ever. For small business owners, one of the most overlooked aspects of branding and professionalism is the email address. It may seem like a minor detail, but the difference between using a generic email provider and having an email address from your own domain is… [Read More]

October 24, 2023 By Mitch Schaffer Leave a Comment

24th Oct 2023Why Every Penny Spent on Proofreading Boosts Your Digital Brand

Categories: Articles, Content Marketing, General BusinessTags: Best Practices, Content, Content Marketing, Editing, Proofreading

Why Every Penny Spent on Proofreading Boosts Your Digital Brand

In today’s digital age, the significance of a strong online presence cannot be stressed enough. Whether you run an e-commerce platform, a blog or a simple informational website, the quality of your content sets the tone for your brand’s image. One crucial element that many small business owners might overlook is the art and science… [Read More]

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