Digital Marketing for Mobile Enhancement Retailers
When I launched my retail store back in 1994, my approach to pricing was flexible, often involving negotiations and haggling with customers. During slow weeks, I would even offer significant discounts just to cover expenses. This strategy continued until a mentor enlightened me with a powerful metaphor: selling at a discount is like eating soup… [Read More]
In the fitness realm, “time under tension” is a principle where muscles grow stronger the longer they’re put to work. It’s a concept that’s beneficial there but not quite as welcome in the business world. Here’s a brief, true story that brings this to life and offers valuable lessons for any business owner. A Decision… [Read More]
The Colorado Rockies—a place where the air is so fresh, it could sell in bottles, and the views are so stunning, they make your average postcard look like a doodle. I found myself in an upscale ski town that attracts everyone from the humble digital marketer to Olympic skiers who gracefully glide down the slopes,… [Read More]
In recent years, a noticeable shift has occurred in the retail landscape. Customer service, once the cornerstone of the shopping experience, appears to have dwindled to a state of mediocrity or, in some cases, outright neglect. This decline is not just a perception but a reality felt across various industries. With the rise of online… [Read More]
New Year’s Resolutions – that annual tradition where we promise to make significant changes, often finding our determination fizzling out by February. As an entrepreneur, I’ve been through this tantalizing yet unproductive ritual. However, I’ve come to understand that it’s not about fleeting resolutions; it’s about establishing a clear vision, meticulous planning, and unwavering willpower…. [Read More]
As a small business owner, you’re always looking for ways to improve efficiency and customer satisfaction. One effective strategy is the 80/20 rule, also known as the Pareto Principle. This rule suggests that 80% of your consequences come from 20% of your causes. Adding a slight spin on this we can comfortably state that… [Read More]
In the dynamic world of digital marketing, the numerous decisions that small local businesses face include financial management of social media promotional campaigns. Employing a social media management company for its expertise is wise, but it’s vital to differentiate between paying for management services and promotional spending. Keeping these two expenses completely separate is critical… [Read More]
In the world of business, every decision a company makes can significantly impact its relationship with customers. One such critical decision is how to manage the extra costs associated with credit card transactions. A more strategic approach is to slightly increase overall prices or offer cash discounts. Let’s explore why this is a better strategy… [Read More]
In today’s data-driven world, businesses are constantly bombarded with metrics and analytics. From website traffic and conversion rates to social media engagement and customer feedback, there’s no shortage of data to analyze and optimize. While it’s important to use data to inform business decisions, it’s also easy to get lost in the weeds of data… [Read More]
