An avid car audio enthusiast, I recognized a niche that was not being filled in my local market. In 1992, I bought the inventory of a defunct retailer and quickly sold and installed most of it in my parents’ garage. On September 6, 1994, at age 23, I opened what would become my obsession for the next 20 years: Schaffer’s Safe & Sound which is known today as Mobile Edge.
Mobile Edge was named one of the top retailers of its kind in the United States every year from 2008–18. In 2010, we won the Mobile Electronics Retailer of the Year award, the highest honor in the industry.
In 2005, I realized that traditional advertising was not working. I began to use online marketing to promote Mobile Edge. This strategy proved very effective and the company began pulling customers from other states. In 2010, I phased out all traditional advertising and the store now relies exclusively on online marketing.
I realized that I could duplicate this for other mobile electronics retailers. In 2013, I launched 1sixty8 media. We handle website development and content marketing for some of the best retailers in the 12Volt industry. 1sixty8 media consists of a team of industry veterans who have laser-focused talents that I bring together to produce best-in-class websites filled with epic content.
In January 2018, 1sixty8 media became the exclusive reseller of the Mitchell1 ProDemand software for the mobile enhancement industry. In Spring of 2018, we launched Evalu8, a software platform that allows businesses to cultivate their online reputation in an affordable, easy and ethical manner. In October of 2018, we re-launched BestCarAudio.com as a consumer facing website educating consumers about the many ways they can enhance their vehicles.
I can be reached at firstname.lastname@example.org.