An avid car audio enthusiast, I recognized a niche that was not being filled in my local market. In 1992, I bought the inventory of a defunct retailer and quickly sold and installed most of it in my parents’ garage. On September 6, 1994, at age 23, I opened what would become my obsession for the next 20 years: Schaffer’s Safe & Sound which is known today as Mobile Edge.
This was after I took over a struggling Texaco gas station and, within a few months, turned the business around and soon tripled its gasoline volume. I stayed with it while building up Mobile Edge and left exited the gas station business in 2006 to focus on other ventures.
Mobile Edge achieved quick success by providing quality installations of great products. In addition, I built a strong market in pagers and mobile phones. For several years, my company was the largest retailer of wireless devices in a three-county area.
Mobile Edge was named one of the top retailers of its kind in the United States every year from 2008–13 and again in 2015. In 2010, we won the Mobile Electronics Retailer of the Year award, the highest honor in the industry. In 2014, my facility employed two of the top 100 installers and the only two to make the list in the state of Pennsylvania.
In 2005, I realized that traditional advertising was not working. I began to use online marketing to promote Mobile Edge. This strategy proved very effective and the company began pulling customers from other states. In 2010, I phased out all traditional advertising and the store now relies exclusively on online marketing.
I realized that I could duplicate this for other mobile electronics retailers. In 2013, I launched 1sixty8 media. We handle website development and content marketing for some of the best retailers in the 12Volt industry. 1sixty8 media consists of a team of industry veterans who have laser-focused talents that I bring together to produce best-in-class websites filled with epic content.
Business is good! Stay tuned for the next chapter.